Press and the Media
The Media - love it or hate it, you'll have to deal with it sooner or later. Some people say it's an effective way of getting your message across. Others have been burnt by unsympathetic, even malicious reporting.
Whatever you think of the media: it pays to be prepared. These guides and sample Media Releases are here to help you do that. And don't forget the alternative media, and nowadays with computers, the internet and photocopiers it's never been easier to be the media.